Content refresh guides
Every guide on this site covers one part of the same job: finding the old posts that slipped, bringing them up to date without losing what they already rank for, and checking whether it worked. Start with the main guide, or go straight to your question.
Start here
- How to update old blog posts in WordPress
Which posts to refresh, what to change, what never to touch, and what an AI refresh costs. Every guide below goes deeper on one of its sections.
Find what to refresh
Before you rewrite anything, work out which posts slipped, and why.
- How to find outdated content on your website
Sort every post by age inside WordPress, without a spreadsheet, with a threshold you can defend.
- What content decay is
The slow loss of search visibility on a page nobody touched, and four things that look exactly like it.
- Content pruning vs content refresh
How to tell a post worth merging from one worth cutting, and what each choice costs.
- How often to update old blog posts
Review on a calendar, update on a trigger, and how many posts a week your backlog takes.
Keep your rankings
What a refresh can break, and how to leave it alone.
- Will AI-rewritten content hurt Google rankings?
What a large study of ranking pages and Google's dated guidance show, and where a rewrite can go wrong.
- Does republishing old blog posts hurt SEO?
Not by itself. What does: a URL moved without a 301, a post taken offline, a second copy.
- Changing the publish date on an old blog post
Move it only when the content behind it moved. What Google wrote, and what the date really changes.
Refresh with AI
How the rewrite works, what it costs, and what to check before it goes live.
- How to rewrite old blog posts with AI
Pick how much changes, check the figures against the live web, and read the diff before anything goes live.
- What it costs to rewrite an article with AI
Price the rewrite of one post or of a whole backlog, model by model and level by level.
- Content refresh checklist
Every step in the order you work, and who does each item: you, WordPress or your tool.
Choose a tool
What is on the market, checked at the source and dated.
- The best content refresh tools
Tools checked on their makers' pages, step by step, with dated prices, and what a WordPress plugin does differently.
- AI content refresh plugins for WordPress
The plugins that rewrite a published post, read in their code: what each one changes, where its AI runs, and what it costs.
- Revive.so WordPress plugin review
Pricing, credit limits, providers and review workflow, side by side with Unstale.
- RevivePress review
What RevivePress changes in a post, read in its code, and how Unstale compares.
The evidence
Whether refreshing old content moves anything, and what the published numbers really measured.
- Does updating old content help SEO?
Often, and Google guarantees nothing. What the famous figures really measured, and what controlled tests found.
Try it on your own posts
The free plugin sorts every post on your site by age, rewrites the ones you pick with your own AI provider, and shows you the diff before anything goes live. Licensing, for the levels that need it, is on the pricing page.