Revive.so WordPress plugin, reviewed against Unstale
Revive.so is a WordPress plugin that bulk rewrites and republishes old posts with AI, billed monthly with a rewrite quota. Unstale does the same job with no quota on any plan. This is a competitor review: every Revive.so figure below comes from its public pricing page.
| Feature | Revive.so | Unstale |
|---|---|---|
| Entry price | $29 / month (1 site, 100 rewrites) | $0 free plugin; Pro from $59 / year |
| Cost of unlimited rewrites | $99 / month, your OpenAI key required | $59 / year Pro, unlimited on every plan |
| Free tier | No free AI rewrites; the free wordpress.org plugin only republishes | Free plugin runs real AI (Minimal and Balanced) |
| Credit metering | 100 or 500 rewrites / month; unlimited on Baller only | None, ever, on any plan |
| Bring-your-own-key providers | OpenAI only, Baller plan only | Anthropic, OpenAI and Google, every plan |
| Review queue with diff | Not advertised | Side-by-side diff, approve or reject; automatic publishing off by default |
| Republish safety | Not advertised | A refresh never moves the URL or the slug |
| Money-back guarantee | 14 days | 14 days |
| Unlimited, per year | $1,188 + OpenAI usage | $59 + API usage |
How much does Revive.so cost?
Revive.so has three monthly plans, verified on 2026-09-30: Starter at $29 per month for 1 site and 100 AI rewrites, Business at $69 per month for 5 sites and 500 AI rewrites, and Baller at $99 per month for unlimited sites and unlimited rewrites using your own OpenAI API key. Its free plugin on wordpress.org republishes old posts but does not rewrite them, and there is no annual billing. Unlimited use costs $1,188 per year plus your OpenAI usage.
How much does Unstale cost?
The Unstale plugin is free on wordpress.org and runs real AI rewrites at the Minimal and Balanced levels with your own API key, one post at a time or 50 at once from its content health screen. Unstale Pro costs $59 per year for 1 site, $149 per year for 5 sites, or $299 per year for unlimited sites, and adds the Strong and Maximal levels, scheduled automation and bulk refresh of up to 100 posts at once, at any level from its Bulk screen or at your automation level from the Posts list. No plan meters rewrites. Full details on the pricing page.
What does unlimited content refreshing cost per year?
Unlimited rewrites cost $1,188 per year on Revive.so (Baller plan at $99 per month, your own OpenAI key required) and $59 per year on Unstale Pro (1 site, your own key from any supported provider). At that point both tools are bring-your-own-key, so the difference is $1,129 per year in subscription fees alone.
Can I refresh WordPress content with AI for free?
Yes, with Unstale: the free plugin on wordpress.org performs real AI rewrites at the Minimal and Balanced levels, including fact-checking at both levels and web research at Balanced, using your own Anthropic, OpenAI or Google key. Revive.so has a free plugin on wordpress.org that republishes old posts without rewriting them; its AI rewrites start at $29 per month.
Which AI providers can I use?
Anthropic, OpenAI or Google, on every plan including the free plugin. You bring your own key: you connect the provider in WordPress under Settings > Connectors, WordPress keeps the credentials, and neither your key nor your content is ever sent to Unstale servers. Revive.so advertises bring-your-own-key on its Baller plan only, and for OpenAI only (verified 2026-09-30).
Is AI content refreshing safe for SEO?
Unstale publishes nothing without your approval unless you turn on automatic publishing: every rewrite lands in a review queue with a side-by-side diff, and you approve or reject each refresh. A refresh never moves the post URL or slug. The version from before is kept as a WordPress revision when revisions are on, or in the job snapshot on Elementor and SeedProd, and Restore brings it back as long as the post has not been edited since. The cost estimate is shown before a refresh you confirm from the editor, the posts list or Content health.
The free plugin runs real AI on your own key. Pro starts at $59 per year, not $99 per month. Try it on one stale post and compare the result yourself.