Unstale vs Revive.so
Both refresh stale WordPress content with AI. The pricing models are very different. Every competitor figure below comes from the public Revive.so pricing page.
| Feature | Revive.so | Unstale |
|---|---|---|
| Entry price | $29 / month (1 site, 100 rewrites) | $0 free plugin; Pro from $59 / year |
| Cost of unlimited rewrites | $99 / month, your OpenAI key required | $59 / year Pro, unlimited on every plan |
| Free tier | None | Free plugin runs real AI (Minimal and Balanced) |
| Credit metering | 100 or 500 rewrites / month; unlimited on Baller only | None, ever, on any plan |
| Bring-your-own-key providers | OpenAI only, Baller plan only | Anthropic, OpenAI and Google, every plan |
| Review queue with diff | Not advertised | Every rewrite: side-by-side diff, approve or reject |
| Republish safety | Not advertised | Keeps URL, slug and revision history |
| Money-back guarantee | 14 days | 14 days |
| Unlimited, per year | $1,188 + OpenAI usage | $59 + API usage |
How much does Revive.so cost?
Revive.so has three monthly plans, verified on 2026-07-19: Starter at $29 per month for 1 site and 100 AI rewrites, Business at $69 per month for 5 sites and 500 AI rewrites, and Baller at $99 per month for unlimited rewrites using your own OpenAI API key. There is no free tier and no annual billing. Unlimited use costs $1,188 per year plus your OpenAI usage.
How much does Unstale cost?
The Unstale plugin is free on wordpress.org and runs real AI rewrites at the Minimal and Balanced levels with your own API key. Unstale Pro costs $59 per year for 1 site, $149 per year for 5 sites, or $299 per year for unlimited sites, and adds the Strong and Maximal levels, scheduled automation and bulk refresh. No plan meters rewrites. Full details on the pricing page.
What does unlimited content refreshing cost per year?
Unlimited rewrites cost $1,188 per year on Revive.so (Baller plan at $99 per month, your own OpenAI key required) and $59 per year on Unstale Pro (1 site, your own key from any supported provider). At that point both tools are bring-your-own-key, so the difference is $1,129 per year in subscription fees alone.
Can I refresh WordPress content with AI for free?
Yes, with Unstale: the free plugin on wordpress.org performs real AI rewrites at the Minimal and Balanced levels, including web research and fact-checking at Balanced, using your own Anthropic, OpenAI or Google key. Revive.so does not offer a free tier; its entry plan is $29 per month.
Which AI providers can I use?
Anthropic, OpenAI or Google, on every plan including the free plugin. You bring your own key: you connect the provider in WordPress under Settings > Connectors, WordPress keeps the credentials, and neither your key nor your content is ever sent to Unstale servers. Revive.so advertises bring-your-own-key on its Baller plan only, and for OpenAI only (verified 2026-07-19).
Is AI content refreshing safe for SEO?
Unstale never publishes without approval: every rewrite lands in a review queue with a side-by-side diff, and you approve, edit or reject each change. Republishing keeps the post URL, slug and revision history, and the cost estimate is shown before every run.
The free plugin runs real AI on your own key. Pro starts at $59 per year, not $99 per month. Try it on one stale post and compare the result yourself.